Location : Chillax, Jakarta, Indonesia
Bahasa Indonesia
English
Iam-Ran was invited to attend the New Balance "Experiential Day" event.
The event was held at Chillax, Jl Sudirman. The guests were invited at 5/6 and the media was invited at 3. I was there at 4 and tried to cover the event. Several friends and I came, were welcomed by the New Balance team and were admitted to the VIP event area, in my opinion the interior design was very cool and had a track theme. we were directed to the registration area and given an activation coupon.
When the activation is carried out, guests can get a package from New Balance.
The event started with a mingle in the bean bag + Fashion Show area. the late sports wear from New Balance was shown and the event was exciting. In the area that New Balance provides, there are fresh foam midsole shoe trials, guests can try shoes on the treadmill, there is also a Feulcell area which has similar activation as Frash Foam.
New Balance also provides their apparel area, clothes that guests can see and buy at that time.
After the fashion show, New Balance invited NBRC (New Balance Running Club) to attend Stregth Training. Approximately more than 40 people attended and participated, we were the ones who couldn't see the event. After the event was over, there were guest entertainers, DJ and MC who were present to provide music songs for the New Balance guests to dance happily.
In my opinion, the New Balance activation this time, even though it had a performance theme, was very lively and fun, and I could see that the guests were all happy and taking part in the activity without holding back.
Special Thanks to Tien and the New Balance team for inviting me to attend and giving access to cover.
check my photo documentation for more information about this event
check my photo documentation for more about this event
(Click "read more" to see more documentation photos)
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