DOCUMENTATION : USS 2023 - Day 02

 

DOCUMENTATION : USS 2023 - Day 02

Location : Kemang JCC, Jakarta, Indonesia

Bahasa Indonesia
Iam-ran Menghadiri acara USS 2023 di hari kedua  untuk mendokumentasikan movemnt culture anak muda dan sneakers di  penutupan kahir tahun ini.USS sudah di kenal sebagai salah satu yang mengerakan movement di sneakers scene dan brand, dari local dan international. banayak sekali anak muda hadir untuk retail experience, melihat brand menunjukan the latest fashion dan sneakers yang mereka buat. jualan sneakers dan trifting juga sebagai repertoar yang di kenal juga untuk melengkapi acara. tahun ini di adakan di Jakarta Convention Center seperti tahun tahun lalu. dalam concept tahun ini USS terlihat lebih teratur dalam membuat acara, dimana flow dan tenant2 yang hadir sangat di structure dengan baik. traffic flow yang sangat enak, gang lebih luar buat orang bisa berlalu lalang, dan pilihan2 tenat dan area yang mereka sediakan juga menurut saya sangat bagus. saya lihat ramai sekali orang hadir dan mensupport acara tersebut, banyak juga brand local bercolaborasi dalam design antara local dan international untuk menaikan tingak mereka di kalangan culture. 

ngak cuma jualan saja , ada basketball competition di adakan di sana, skate event / competition yang brand Vans adakan, sampai membuat area semi skate park di gang way hall dan di design sangat baik.
area tricting, reselling shoes dan local brand juga di isi penuh dengan karya dan peminat /pembeli.

di daerah belakang juga ada area makan sama tenant2 brand anak muda beraneka ragam makann.

menurut saya tahun ini USS did very well, dan mengangkat baik nama culture anak muda sebagai banch mark. Saya lihat juga lihat tamu yang hadir ngak cuma datang untuk melihat2 saja kayak tahun lalu  selagi pandemik dan setelah pandemik. Di tahun ini daya beli orang indonesia sudah balik +  terlihat sangata kuat 

 check dokumentasi photo2 saya untuk lebih lanjut mengenai acara ini

(Klik "read more " untuk melihat lebih banyak foto dokumentasi)

English

Iam-ran Attended the USS 2023 event on the second day to document the movement of youth and sneaker culture at the end of this year. USS is already known as one of those driving movements in the sneaker scene and brands for locally and internationally to the young generation and enthusiast. Lots of young people come for the retail experience, to see brands showing the latest fashion and sneakers they make or sell. Selling sneakers and trifting are also well-known repertoire to complete the event.
This year, it was held once again at the Jakarta Convention Center, just like last year and the year before. In this year's concept, USS looks more organized in creating  the event, where the flow and tenants are filterd and presented. The traffic flow is very good, the alleys are bigger between tenants so people can move around easily cause they move mass, the choices of tents and areas they provide are also very good in my opinion.
 I saw lots of people attending and supporting the event, many local brands also collaborated on designs between local and international to raise their standing in cultural circles.

It's not just selling that happend, there is a basketball competition, brak dance and rap concert held there, a skate event/competition held by the Vans , they even creating a semi skate park area in the alley way hall and it is very well designed and always pack with people .

Trifting, reselling shoes and local brand area also filled with cool display booth and enthusiasts/buyers that want to grab their product.

In the back area there is also a dining area with tenants of various young food brands providing snacks and thinks.over all view this year USS did very well, and raised the name of youth culture as a benchmark. I also saw that the guests who attended didn't just come to look around like last year during the pandemic and after the pandemic with nothing in their hand to go back with. This year the purchasing power of Indonesian people has returned + looks very strong

 check my photo documentation for more about this event

(Click "read more" to see more documentation photos)