English
I was invited to the re-opening of the Vans store at Grand Indonesia. If you follow "Iam Ran," you might recall that I was previously invited to document the store’s original opening. In my view, the Vans Indonesia team is consistently solid, bringing fresh innovations to the scene. This time, I was invited to cover their evolution—a new store concept that, in my opinion, represents the highest tier for a Vans retail space. This new look is arguably the first of its kind in Southeast Asia, featuring a boutique-style interior that sets it apart from typical Vans stores; it carries a vibe reminiscent of locations in Europe or America, perfectly tailored to showcase their exclusive product lines. The event began at 10:00 AM, welcoming V.I.P. guests, influencers, industry figures, as well as friends, family, and fans of the brand to explore the space.
Speaking of exclusive products, the day also featured three sneaker releases—highly coveted items that "Vans-heads" were eager to get their hands on. Collectors arrived early to queue for tickets, securing the chance to purchase a pair, which could then be picked up at 1:00 PM.
What’s impressive about Vans in Indonesia is that whenever they host an event, guests are always punctual and show immense enthusiasm—it’s clear they truly love and cherish both the Vans brand and its products. I watched as attendees explored the interior, examined the merchandise, tried on various items, and even purchased shoes from the displays. The event included a guest star and two panel discussions: the first focused on Vans and its culture, while the second covered store design, art installations, and collaborations.
From the moment the doors opened until the store became accessible to the general public, it remained consistently busy—so crowded, in fact, that it became difficult for me to take photos, as the space grew increasingly packed with enthusiastic guests. To me, Vans Indonesia is truly remarkable; they possess a powerful ability to bring diverse groups of people together, all moving in the same direction. Congratulations on the re-opening of Vans Indonesia, and thank you for always inviting and including me to witness the growth of Vans Indonesia and to experience its culture.
check my photo documentation for more about this event
(Click "read more" to see more documentation photos)
Special thanks : Joe, Mike and Vans Indonesia team Invitationnya dan di kasih access meliput
