DOING THE NIKE CRAFT CHALLENGE in 2026
Bahasa Indonesia / ENGLISH
Before OUT AND BACK
DOING THE NIKE CRAFT CHALLENGE in 2026
Bahasa Indonesia / ENGLISH
Before OUT AND BACK









I was invited to the celebration event for Packett Packers, marking a major milestone for the brand: entering the Japanese market. Although it is a relatively young local brand, the team behind it consists of seasoned experts, bringing a wealth of experience to the table. Packett Packers is essentially a spin-off of the well-known "Orbit Gear"—a brand already recognized globally for its tech-wear accessories and gear. In my view, the distinction lies in Packett Packers' approach; they lean heavily into the "form follows function" philosophy while opening up entirely new markets. As a local brand, it has garnered strong support from the youth, who appreciate its aesthetically pleasing designs as well as its practicality for everyday use—thanks to excellent production quality and functionality. When I arrived, the venue was already bustling with attendees. I started taking photos, only to realize the event hadn't officially begun yet. Packett Packers had transformed the SpaCCCe gallery with a minimalist design, featuring an impressive display of Japan-exclusive products right in the center. Guests could easily view the bags and read clear information about each product. I found the bag designs exceptional; the materials and manufacturing quality are clearly on an international level. The attention to detail is evident in every piece, with each product boasting unique design elements that give the brand its own distinct character. As Sena was informing the guest about the product and Yos was informing the brand itself and its history, there were a special guest from Japan, the distributor too to complete the event.
The event had a warm, family-like atmosphere where guests mingled over light refreshments, accompanied by background music from a DJ. Influencers, friends, and family were all there, showing their support right to the very end. Congratulations to Packett Packers on breaking into the Japanese market—keep up the creativity and keep the culture alive.
check my photo documentation for more about this event
(Click "read more" to see more documentation photos)
Special thanks : Thanks Yos + Senna + team packett packers sudah mengundang saya untuk hadir dan bisa di kasih access untuk melipit.