INTERVIEW : Catching up with Mikhael dan Yurino, discussing about Foot wear design and its industry

 

INTERVIEW : Catching up with Mikhael dan Yurino,  discussing about Foot wear design and its industry

Bahasa Indonesia 
Selagi saya sedang berjalan di event, saya sangat beruntung menemui dua orang yang saya anggap ada  di dalam industri produksi sepatu local yang bisa di bilang legit dalam info industrinya. sosok dua orang yang saya interview adalah Mikhael I.G account @Mikhael_Romeo dan Yurino IG account @yrnox . Please follow their IG guys
 Saya juga sangat beruntung dikasih waktu untuk bisa bertanya jawab sekedar info mengenai local brand and  scene yang lagi hot  di Indonesia, tapi dalam mata padang produsen sepatu lokalnya. Kalau kalian folower lama Iam RAn,  saya dulu sering interview  beberapa tokoh di culture sneakers. saya akan pelan pelan bawa segmen in balik lagi di  Iam Ran m dimana kita chat dan  interview orang - orang  yang berkesinambungan di Sneakers scene. saya akan mengulik  informasi informasi dan pendapat  yna gsaya interview untuk kita belajar lebih dan tau mengenai scenenya. yang lagi terjadi di scene local.   

so check out the interview guys ! 
     

ENGLISH 

While I was walking around the event, I was very fortunate to meet two people who I consider to be in the local shoe production industry who can be said to be legit in their industry information. The two people I interviewed were Mikhael IG account @Mikhael_Romeo and Yurino IG account @yrnox.

And I was also very fortunate to be given time to be able to ask questions just to get information about local sneaker brands and the scene that is hot in Indonesia, but from the perspective of local shoe manufacturers. If you are a long-time follower of Iam Ran, I used to interview several figures in sneaker culture. I will slowly bring this segment back to Iam Ran m where we chat and interview people who are continuously in the sneaker scene. I will dig into the information and opinions I interviewed so we can learn more and know the scene. What's happening in the local scene.

So check out the interview, guys!

 IAM.RAN : 

Bahasa Indonesia 

 Hallo semua, Thank you udah kasih waktu gue untuk bisa berbincang-bincang, gue pengen  exchange knowledge untuk bisa share ke temen teman yang suka sneakers dan supaya tau, gimana culture locak sneakers design di Indonesia. Boleh cerita-cerita dikit dong dan perkenalkan diri kalian masing-masing, Nama, Background, seperti masuk jurusan apa supaya bisa masuk di posisi ini, experience kerja di mana dan cerita sedikit mengenai culture sneaker design di Indonesia 

ENGLISH 

Hello everyone, Thank you for giving me time to chat, I want to exchange knowledge to be able to share with friends who like sneakers and to know, what is the local culture of sneaker design in Indonesia. Can you tell me a little story and introduce yourself, Name, Background, such as what major you entered to get into this position, where your work experience is and tell me a little about the culture of sneaker design in Indonesia

 YURINO : 

Bahasa Indonesia

 Hallo, gue Yurino Subiyanto, Gue  Head Designer Napa Milano. sebenernya perkembangan culture design sepatu lagi  seru banget yeah di Indonesia. Dimana, designer sekarang sudah mulai meng explore designnya sesuai dengan trend yang berlaku di masyarakat, jadi ada warna warna  baru di trend produksi sepatu di sekarang. Apalagi sekarang sudah banyak perkembangan micro, kebutuhan market mulai terisi dan designer sudah mulai bisa mengeluarkan kreasinya mereka seperti kreasi artwork  di bagian sepatu dan marketnya

ENGLISH 

Hello, I'm Yurino Subiyanto, Head Designer of Napa Milano. Actually, the development of shoe design culture is really exciting in Indonesia. Where, designers are now starting to explore their designs according to the prevailing trends in society, so there are new colors in the current shoe production trend. Moreover, now there are many micro developments, market needs are starting to be filled and designers are starting to be able to release their creations such as artwork creations on shoes and their markets.

IAM RAN : 

Bahasa Indonesia

Bisa Cerita dong, gimana bisa dapet kerjaan ini dan  jurusan universitas apa  
ENGLISH 
Can you tell me how you got this job and what university major you studied?

YURINO :

Bahasa Indonesia
Background dulu masuk product design karena ikut ikutan temen, gue ngak tau mau ke mana dan gue kuliah di Bandung. Temen gue baru mau bikin chapter IST Bandung, dari situ gue main bareng dan mulai cinta sama sepatu. terus akhirnya, tugas kuliah, gue coba ada erat dengan sepatu, dari situ, gue mulai coba ke brand dan freelance,masuk jadi junior footwea designer. sekarang jadi head footwear design
ENGLISH 

My background in product design came from following my friends. I didn't know where I wanted to go and I was studying in Bandung. My friend was just about to create a chapter of IST Bandung, from there I hung out with him and started to love shoes. Then finally, for a college assignment, I tried to get close to shoes. From there, I started trying out brands and freelancing, becoming a junior footwear designer. Now I'm the head of footwear design.

IAM RAN : 

Bahasa Indonesia
Nama brand apa,boleh tau ?
ENGLISH

What's the brand name, may I know?

YURINO :

Bahasa Indonesia
Dulu sempet di Brodo, udah gitu pindah ke Raveo, Seji, dan beberapa brand dan akhirnya ke Napa 
ENGLISH
I used to be at Brodo, then I moved to Raveo, Seji, and several other brands and finally to Napa.

IAM RAN :

Bahasa Indonesia
Di sini juga ada ?.... Tolong perkenalkan diri dulu 
ENGLISH
There is another person here too?.... Please introduce yourself

MIKHAEL : 

Bahasa Indonesia

Hallo, Gue Mikhael, Gue apa yeah ? - HAHAHAHAH .
ENGLISH
Hello, I'm Michael, what am I? - HAHAHAHAH

YURINO : 

Bahasa Indonesia / ENGLISH
Footwear Studio !!!

MIKHAEL :

Bahasa Indonesia 
10 design studio !! - HAHAHAHAH

Gue kerjain Pyup, Kalvert , Wedaman ,Prabu  Dan beberapa brand lain. 
ENGLISH

10 design studios!! - HAHAHAHAH

I've worked with Pyup, Kalvert, Wedaman, Prabu, and several other brands.

IAMRAN :

Bahasa Indonesia 
Elo juga di kenal kan sebagai salah satu pendiri / EO, Sneaker Talk / Forum  di indonesian kan yeah 
ENGLISH
You are also known as one of the founders / EO of Sneaker Talk / Forum in Indonesia, right?

MIKHAEL :

Bahasa Indonesia 
Iya , Gue bikin Footwear forum supaya ada wadah dan bisa ketemu sama foot wear designer lain - lain  untuk share knowledge di community.
ENGLISH
Yes, I created a Footwear forum so that there is a place and I can meet other footwear designers to share knowledge in the community.

IAM RAN :

Bahasa Indonesia 
Sedikit cerita break down dong,  menurut lo, mengenai culture sekarang sama  culture dulu, elo juga membangun culture ini dengan event event yang elo buat. Gimana cara elo membuat  evemt, the love of sneakers dan sampai di detik sekarang seperti apa, dan adanya culture scene local sekarang menurut elo gimana ?.
ENGLISH

Can give a brief breakdown of how the culture is now and  compare to how it used to be. You also built this culture with the events you created. How did you create the event, what is the love of sneakers like now, and what do you think about the local culture scene now?

MIKHAEL :

Bahasa Indonesia 
Lucunya, Dulu, sampai SMA, gue ngak ngikutin sneakers. Tapi dengan  sukanya olah raga bassket ball , pengen jadi Atelite tapi ngak nnyampe. jadi saya mikir,bisa ber kontribusi apa yeah?. saya juga cuma tau brand tapi ngak tau tipe apa sepatu , cuma tau sepatu olah raga aa namanya. pas sampai kuliah cuma tau pengen masuk ke fakultas design. Ngak taunya ada nama jurusan Design Produk pas masuk seni rupa design, dan abis itu mulai ngulik sepatu  pertama di Cibaduyut.
ENGLISH

The funny thing is, until high school, I didn't follow sneakers. But because I like the sport of basketball, I want to be an Atelite but I can't get there. So I thought, what can I contribute? I also only know the sneaker brand but don't know what type of shoes, I only know " sports shoes". When I arrived at college, I just knew I wanted to go to design faculty. Didn't know there was a name for the Product Design department when I entered the fine arts of design, and after that I started looking for my first shoes in Cibaduyut

IAM RAN :

Bahasa Indonesia 
Bikin design sepatu atau costume design sneakers ?

ENGLISH
Make shoe designs or costume a designs?

MIKHAEL :

Bahasa Indonesia 
Coba design ! , lempar ke Cibaduyut coba desing dan saya nurut aja, sepatu apa yang di suggest ke saya dari mereka. forward sampai 2015, gue dapet kerjaan di bandung. tapi ngak design sepatu sport.
ENGLISH
Try designing! I threw it to Cibaduyut and tried designing it, and I just went along with whatever shoes they suggested to me. Fast forward to 2015, and I got a job in Bandung, but not designing sports shoes.

IAM RAN :

Bahasa Indonesia 
jadi sepatu rapih kayak Bata dan sepatu rapih ?
ENGLISH
So neat shoes like Bata and neat shoes?

MIKHAEL :

Bahasa Indonesia 
Ngak, lebih tepatnya gue design High Heels for the ladies !! 

Karena di bandung mainnya di kulit, Jadi, home industry semua dan perusahaan yang gue kerja mereka kerjanya di customize order. High heels buat cewek dana mengarah ke loafers buat cowok. Di sana dari 2015 sampai 2016. Setelah itu, ke Oregon, masuk Pensole school dan abis dari Pensole,  pindah ke league.
Kalo dari scene, dari 2016 sampai sekarang, sudah berubah sekali.... saya ingat 2017, lihat di JSD belom ada brand local, dan  sekarang dominan local sneaker brand .
ENGLISH

No, more precisely, I design high heels for the ladies!

Because in Bandung, they mainly use leather, so it's all home industry, and the company I work for does customized work. High heels for women and loafers for men. I was there from 2015 to 2016. After that, I went to Oregon, attended Pensole School, and after Pensole, moved to the league.

In terms of the scene, from 2016 to now, it's changed a lot... I remember in 2017, there weren't any local brands at JSD, and now it's dominated by local sneaker brands.

IAM RAN :

Bahasa Indonesia 
Saya  setuju !. dengan saya document sneaker scene, yang dulu brand international sangat besar di JSD dan USS dan bisa mengisi, sekarang sudah terlihat Brand International tidak begitu terlihat di event event dan Local scene sangat dominan dan active !
ENGLISH
I agree!. With my document of the sneaker scene, where international brands used to be very big at JSD and USS and could fill the crowd, now it seems that international brands are not so visible at events and the local scene is very dominant and active!

MIKHAEL :

Bahasa Indonesia
Semenjak memang culture Indonesia sudah mengepush local pride, sangat bereffect.
ENGLISH
Since Indonesian culture has been pushing local pride, it has had a huge impact.

IAM RAN :

Bahasa Indonesia

Ok gue mau nanya, Menurut kalian, liat movement culture ngepush local product, ini sekedar gimic yang ok,  membuat orang mengangap ikut ikutan, apa sudah mulai terlihat memang movement ini sudah menjadi culture dan sampai brand bisa kesupport bener dan memutarkan business dan ada kestabilitasan yang berputar ??
ENGLISH
Okay, let me ask you this, in your opinion, seeing the culture movement pushing local products, this is just a good gimmick, making people think they are following trend or Is it starting to show that this movement has become a culture and that brands can really  get supported and turn their business around and there is stability that is circulating?

YURINO :

Bahasa Indonesia
Sebenernya, secara mass market, sekarang  Indonesia sudah melek dengan product sepatu.Sudah ngerti dan suppot local scene. Seperti di acara Brightspot,  banyak orang support kok local brand. Marketnya sangat besar dan banyak banget. Tinggal brand tersebut punya brand identity apa dan warna menunjukan warna mereka masing masing, Sebagai brand, tinggal baca supply and deman.
Kalo supply and demandnya tercapai, pasti perputar ada .
ENGLISH

In fact, in terms of the mass market, Indonesia is now more aware of shoe products. They understand and support the local scene. As at the Brightspot event, many people support local brands. The market is huge and extensive. It just depends on the brand's identity and the colors that reflect their individuality. As a brand, you just have to understand supply and demand.

If supply and demand are met, there will definitely be turnover.

IAM RAN :

Bahasa Indonesia
Jadi dengan ada ikut platform seperti Brightspot, USS dan JSD , it will help brand supaya ke expose dan memutakran financial di situ yeah 
ENGLISH
So by joining platforms like Brightspot, USS and JSD, it will help brands to be exposed and increase financial growth there, yeah

YURINO : 

Bahasa Indonesia
 Ngak cuma itu, kalau kita ikut ke acara, kita dapet input langsung  banyak dari customer, seperti warna , style / model  yang di inginkan market, minta di  adain dong. Jadi dari input - input  seperti itu buat reserch mengisi  demannnya dan dari situ kita bisa supply product buat customer / market kita

ENGLISH 
Not only that, when we attend events, we get a lot of direct input from customers, such as colors and styles/models that the market wants, and requests for them to be available. So, using this input, we can conduct research to meet demand, and from there, we can supply products to our customers/market.

IAM RAN :

Bahasa Indonesia
Ok, gue mau nanya pertanyaan subject berikutnya, Kalian kan di industry dan bisa di bilang  di posisi producer. Kita liat sneaker scene sekarang udah local banget, is the key player right now in to the market. Yang  kalian-kalian as producer, harus kembangin dan kira kira arahnya harus di kemanain ? kira -kira apa nih ?   
ENGLISH 
Okay, I want to ask the next question. You guys are in the industry and can be considered producers. We see the sneaker scene is now very local, and it's the key player right now in the market. What do you guys, as producers, have to develop, and what direction do you think it should take? What do you think?

MIKHAEL :

Bahasa Indonesia
Menurut gue nih, yang lagi gede subjectnya at the moment, gampangnya Import sepatu jadi, white labeling!, tinggal ganti tag aja kasarnya.  Dari sisi business sebenernya ngak salah, strategy mereka masing-masing sebagai mulai business, test/ trial dulu, liat marketnya, bisa nerima atau tidak dan research outcomenya seperti apa. Tetapi buat long termnya itu bisa bermasalah kalo semua base the business like that for the culture. Gue liatnya, biarpun demand di market selalu ada, tetapi sebagai brand, dan brand identitinya, di pertanyakan , sebagai apa?..

kemarin ada pertanyaan dari local brand juga, brand itu nanya " Trend  kedepan kira kira arahnya apa yeah ? "

Nah, Begitu pertanyaan itu  naik ke surface, ya kita tanya balik, " Core Brand elo apa ?, brand idendtity elo di plan dan yang  di kuatkan apa, dan  mustinya udah mikir long term game, elo mau ke mana. karena , mau trend apa pun, elo akan bisa adaptasi sih menurut gue nantinya
ENGLISH 

In my opinion, the current hot topic is importing ready-made shoes, white labeling! Just change the tag, to put it bluntly. From a business perspective, it's not wrong. Their respective strategies are to start a business, test/trial first, see the market, see if it's acceptable, and research the outcome. But in the long term, it can be problematic if everyone bases their business like that on culture. I see it, even though demand in the market is always there, as a brand, and its brand identity, it's questioned, "What is it?"

Yesterday, there was a question from a local brand. The brand asked, "What do you think the future trend will be?"

So, once that question comes to the surface, we ask back, "What is your core brand? What is your brand identity plan and what are you strengthening? And you should be thinking long-term about where you want to go. Because, whatever the trend, you'll be able to adapt eventually.

IAM RAN :

Bahasa Indonesia
mustinya brand  udah tau mustinya arahnya kemana yeah dan ngak nanya karena, mereka udah mustinya plan not just short term ikut-ikutan aja, but think  long term plan . wow intresting they ask that 

ENGLISH 
The brand should have known where it was going and not asked because they should have a plan, not just a short-term follow-up, but think long-term. Wow, it's interesting they ask that.

MIKHAEL :

Bahasa Indonesia /ENGLISH
Yup

IAM RAN :

Bahasa Indonesia
Ok, Next Question ! Jadi arah kedepan kira kira nih menurut elo apa lagi yang perlu di angkat buat culture to be alive ?
ENGLISH
Okay, next question! So, what else do you think needs to be addressed for the future of the culture to be alive?

YURINO :

Bahasa Indonesia
Wah , aduh sekarang sulit  gue jawabnya - haeheahahe. Di luar pun trend kepecah ke mana-mana dan banyak banget. Tidak kayak kemarin-kemarin dimana semua satu jurusan sneakers, sekarang ada loafers, ballet shoes, trackiing mountaineer style, dan banyak sekali segmen2 lain. Jadi kita bisa lihat balik ke market masing masing yeah,  trendnya sangat diverse. Go with your own style aja, kayak Napa sekarang, kita keep up with sepatu tertentu, ya kita related di situ dan evolve  and keep up di situ.
Kita memang ada opertunity untuk cross genre juga , tapi agak terlalu memaksakan buat kita, jadi kita  ngembangin sepatu yang sesuai market , atau mengembangkan design baru atau yang saya anggap relevant di waktunya aja, lebih cocok saya liatnya begitu.
ENGLISH

Wow, it's hard for me to answer now - haeheahahe. Even outside, trends are scattered everywhere and there are so many. Unlike before, when everyone was focused on sneakers, now there are loafers, ballet shoes, track and mountaineer styles, and so many other segments. So we can look back at each market, yeah, the trends are very diverse. Just go with your own style, like Napa now, we stick with certain shoes, we relate to them, evolve, and maintain them.

We do have the opportunity to cross genres too, but it's a bit too much for us, so we develop shoes that suit the market, or develop new designs, or just what I deem relevant at the time, that's more my view.

IAM RAN :

Bahasa Indonesia

Sekarang gue mau  tanya lebih dalam. Lets talk about  perspecctive dari  produksi.
Kalian bisa saya subjectkan  sebagai salah satu producer local scene sepatu, kalian-kalian juga tau culture and whats going on, kayak tadi, pembahasan white labeling. Gimana bilamana ada brand yang strategynya beli sepatu yang kasarnya udah jadi, put a bit of twist and coloring dan tinggal  ganti label lah ceritanya. akhirnya brand berjalan dengan nama local dan di terima di market.. kayak tadi kita bahas sebelomnya juga for the long run, yang kita ngertikan. balik ke strategy brand tersebut juga dan ngak ada salah dan bener. Tetapi apakah itu  bisa di clasifikasikan sebagai local product or local brand, dan termasuk  terhitung local manufacturing kah? apakah itu termasuk local brand  kalo gitu? karena orang kan pasti mikirnya local brand support local manufacturing sebisa mungkin ?
ENGLISH

Now I want to ask a deeper question. Let's talk about the production perspective.

I can classify you as one of the producers of the local shoe scene. You also know the culture and what's going on, like the discussion earlier about white labeling. What if there's a brand whose strategy is to buy shoes that are roughly finished, add a bit of twist and coloring, and just change the label? Ultimately, the brand runs with a local name and is accepted in the market... as we discussed earlier, for the long run, which we understand. It goes back to the brand's strategy, and there's no right or wrong. But can that be classified as a local product or local brand, and does it count as local manufacturing? Does that count as a local brand? Because people naturally think of local brands as supporting local manufacturing as much as possible?

MIKHAEL :

Bahasa Indonesia
Itu juga sekarang lagi dilema. karena, kita ngomongnya  "Local Brand, bukan Local Manufacturing " yeah. Orang juga pasti punya perspective, local brand harus support local manufacturing. Tapi pertanyaanya  "KENAPA ?,  Kenapa harus di local  ? ". 

ENGLISH

That's also a dilemma right now. Because, we say "Local Brand, not Local Manufacturing." Yes, people certainly have their perspective: local brands should support local manufacturing. But the question is, "WHY? Why does it have to be local?"

IAM RAN : 

Bahasa Indonesia
Gue coba, tiap kali dari pemikiran saya  ber pikir positive untuk menjawab, kenapa harus di local doang ?.... hmmmmm,dipikiran gue kalo gue harus jawab pertanyaan itu jawabannyg " apakah karena produksi sudah tidak mencapai quota karena demand besar dan untuk break even  harus besar dan produksi di luar kali ? dan local produksi tidak memadahi  lagi ? dan mahal "

ENGLISH
I try to think positively to answer, why does it have to be local only? .... hmmmmm. in my mind, if I have to answer that question. i think the answer is "is it because production has not reached the quota because of the high demand and to break even it has to be large and production is done outside the city? and local production is no longer adequate? and it is expensive"

MIKHAEL :

Bahasa Indonesia
Salah satu rasonnya itu. mau ngak mau yang pikirnya harus local aja , kita harus akui dulu yeah, technology mereka lebih maju.
ENGLISH
One of the reasons is that! , whether we like it or not, those who think it should be local only, but we have to admit that their technology is more advanced.

YURINO : 

Bahasa Indonesia / ENGLISH
Resourcenya juga ! 

MIKHAEL :

Bahasa Indonesia
Emang kalo local scene / Brand  udah mau maju and  grow, dan produksi menahan atau ketahan. The whole ecosystem emang harus naik .
ENGLISH
Indeed, if the local scene/brand wants to advance and grow, and production is holding back or being sustained, the entire ecosystem must indeed improve.
   

IAM RAN :

Bahasa Indonesia
In a perfect world, Local scene , local  brand produksi di local, material juga local dan molding di buat di indonesia juga dengan harga ok, dan team local semua. tapi in reality ngak semua bisa  seperti itu buat brand local. atau kebalikannya yeah , evolusi akan push brand juga harus produksi di luar juga yeah karena limitasi dan cost.
ENGLISH
In a perfect world, local scenes, local brands produce locally, materials are also local and molding is made in Indonesia at a good price, and the team is all local. But in reality, not everything can be like that for local brands. Or vice versa, yeah, evolution will push brands to also have to produce abroad because of limitations and costs.

MIKHAEL :

Bahasa Indonesia
Seperti Global brand, dulunya juga local brand lo kalau kalian liat.  Example, Adidas juga dulunya local brand  di German kan. Mereka ber-evolusi dan karena growth, dengan lewatnya waktu ,jadi  global brand terkenal dan harus mengisi produksi di negara-negara lain selain German, kayak Indonesia, China, Vietnam dan lain lain. Kadang, memang gue sendiri punya juga pride, bisa bikin yang wah dan produksi di local. tetapi pasti ada limitasi yang akan menahan sayangnya, jadi mau ngak mau ya kita harus liat realita juga. jadi ngertiin juga. Dari situ pemahaan  kata  "local brand" dan "manufaturing" di terminology harus di edukasi juga ke semua , makanya harus ikut  ke footwear forum !
ENGLISH
Like global brands, they were once local brands, if you look at them. For example, Adidas was also a local brand in Germany, right? They evolved and, due to growth over time, became a well-known global brand and had to fill production in countries other than Germany, like Indonesia, China, Vietnam, and others. Sometimes, I myself am proud, being able to make something great and produce it locally. But there are definitely limitations that will hold me back, unfortunately, so like it or not, we have to face reality too. So we also understand. From there, understanding the terms "local brand" and "manufacturing" in terminology must also be educated to everyone, that's why you have to join the footwear forum!

IAMRAN :

Bahasa Indonesia
HAHAHAHAHA, Pas, cocok  nihh buat gue angkat segment Footwear forum, karena gue juga bakal nanya di segmen  interview ini.. Ok . Elo kan punya platform footwear forum. akan arahnya kemana ? apakah bakal ada podcast ? kalian kan juga punya network dan bisa di bilang sering bikin event untuk edukasi, dan yang di undang juga orang orang hebat di industry. kira kira mau ke mana nantinya?
ENGLISH

HAHAHAHAHA, Right, it's perfect for me to bring up the Footwear forum segment, because I'll also be asking questions in this interview segment. Okay. You have a footwear forum platform. Where will it go? Will there be a podcast? You also have a network and can be said to often hold events for education, and those invited are also great people in the industry. Where do you think it will go in the future?

MIKHAEL :

Bahasa Indonesia
Cita- cita kedepan, mau bikin sekolah sih.

ENGLISH

My ambition for the future is to build a school.

IAMRAN :

Bahasa Indonesia
Apakah sekolah design sepatu atau product design ?
ENGLISH
Is it a shoe design school or a product design school?

MIKHAEL :

Bahasa Indonesia

Bukan sekolah design aja, sekolah in general tetapi dengan unsur design yeah . ini mimpi / iming-iming  gue dan beberapa orang.
ENGLISH
Not just a design school, a school in general but with design elements, yeah. This is my dream/lure and that of several people.

IAMRAN  :

Bahasa Indonesia

Ok. Back to bro Yurino, let me ask you this  !, Dengan adanya bikin loafers dan sepatu ain-lain. Material dan produksi di indonesia, apakah produksi kalian to a higher standard international and easy to find the items you need atau harus ambil di luar buat production atau material ?. karena di indonesia ngak ada produksi mesinnya / manufacuturing untuk item tertentu atau materialnya ngak ada ?
ENGLISH

Okay. Back to bro Yurino, let me ask you this! With the existence of making loafers and other shoes. Materials and production in Indonesia, is your production to a higher international standard and easy to find the items you need or do you have to source outside for production or materials? Because in Indonesia there is no machine production / manufacturing for certain items or the materials are not available?

YURINO :

Bahasa Indonesia
Sebenernya, item yang kita ambil dari luar, cuma beberapa part. mostly sole. karena kalo buat bikin produksi sole di indonesia sangat mahal.
ENGLISH

Actually, we only source a few parts from abroad, mostly the soles. Manufacturing soles in Indonesia is very expensive.

IAMRAN  :

Bahasa Indonesia
Boleh di kasih tau ngak buat edukasi purpose, kira kira berapa tuh buat buka sole ? 
ENGLISH
Can you tell me or not for educational purposes, how much does it cost to open a sole?

YURINO :

Bahasa Indonesia
Satu size, satu nomer, 20 Jtharganya, itu  starting pricenya.. Dan kalo produksi di kali each size .

jadi investmentnya besar sekali. itu juga kalo long last solenya. kalo di luar kali udah ada. 

mungkin di Indonesia juga ada sole producing, tapi kita juga cari sebagai alternative. Kita sole 5% ambil dari luar, mostly juga source localy. Seperti Napa Milano, buat design yang best seller, kita juga udah berani buat molding produksinya sendiri. tapi buat yang design testing style buat market dan lain lain, kita ngak dan cari yang ada sih. karena investmennya besar sekali kalo harus buka molding. jadi kita nyoba sole dulu dan kalau market nerima dan terlihat ok, baru kita buka mold. Buat kulit kita source local sih. dan ada. supplier suplier kita ada dan udah cocok di kita all local. menurut gue Indonesian material udah ok ok kok. kalo buat buckle yang di indonesia agak susah dam parts itu mostlyooutsource dari luar. 
ENGLISH

One size, one number, 20 million, that's the starting price. And if production is multiplied by each size.

So the investment is huge. That's also if the sole lasts. If it's overseas, it probably already exists.

Maybe there are sole producers in Indonesia too, but we're also looking for alternatives. We source 5% of our soles from overseas, mostly locally. Like Napa Milano, for best-selling designs, we've even dared to make our own mold production. But for designs testing styles for the market and so on, we don't and look for existing ones. Because the investment is huge if we have to open a molding shop. So we try the sole first and if the market accepts it and it looks good, then we open a molding shop. For leather, we source locally. And we do. We have suppliers and they're all local. I think Indonesian materials are okay. Making buckles in Indonesia is a bit difficult, and the parts are mostly outsourced.

IAMRAN :

Bahasa Indonesia
Ok, ini pertanyaan gue terkakhir, agak nyeleneh kalo mau jawab boleh, ngak jawab juga boleh yeah. Sekarang Local brand sudah mulai jualan dengan concept collabs dengan brand luar dan jualannya dengan gimic collabs international. menurut kalian gimana ? apakah brand local harus jualan dengan collabs brand luar untuk nanti di terima ? saya liat orang orang juga ada yang  bisa terima dan juga ngak bisa terima. Apakah itu best strategy ?,  Apakah itu harus ?, Apa ada cara lain yang lebih bagus dari collab internationals ? or  menurut kalian cuma gimmic2 aja ? 

Sekali lagi, boleh jawab atau tidak mau jawabyeah, karena agak sedikit ngerucut yeah krena cuma beberapa brand yang bisa collabs dan gue ngak mau bikin pertengkaran.
ENGLISH

Okay, this is my last question, it's a bit odd, you can answer it, but you can also not answer it. Now local brands have started selling with the concept of collabs with foreign brands and selling them with the gimmick of international collabs. What do you think? Should local brands sell with collabs with foreign brands to be accepted? I see some people accept it and some people don't. Is that the best strategy? Is it necessary? Are there other ways that are better than international collabs? Or do you think they're just gimmicks?

Once again, you can answer or not answer, because it's a bit narrow because only a few brands can collaborate and I don't want to cause an argument.

 YURINO :

Bahasa Indonesia

Menurut gue, mustinya dengan collaborasi dengan brand international yang bener dan cocok akan menguntungkan dua buah pihak yaeh. kalo local brand yang ajak collabs artinya , mereka udah research dan  ada typical market tertentu yang mau di kejar dan juga yang di collabskan ( brand Luar). buat collaboraasi dengan brand luar, adalah game seru buat local scene, dan bisa di bangakan, dan kalau collabs sama brand luar kan akhirnya membuka nuansa baru dan game baru buat local scene juga . jadi gue anggep game yang seru aja !.  bisa buat tradisi atau flow dan vision brand juga buat kita share. hopefully, kalau  kedepannya brand kita bisa collabs sama brand luar, may be bisa buka research baru buat brand kita naikin standard baru supaya lebih baik.
ENGLISH
In my opinion, collaborating with the right and suitable international brand should benefit both parties. If a local brand invites a collaboration, it means they have done research and have a specific typical market that they want to pursue and also collaborate with (foreign brands). Collaborating with foreign brands is an exciting game for the local scene, and something to be proud of, and if you collaborate with a foreign brand, it will open up a new nuance and a new game for the local scene too. So I consider it an exciting game! It can create a tradition or flow and brand vision for us to share. Hopefully, if in the future our brand can collaborate with foreign brands, it may be able to open up new research for our brand to raise new standards to be better.

IAMRAN :

Bahasa Indonesia

 apakah semua brand harus collabs sama brand luar untuk di terima di public ? dan juga vise versa?, apakah local brand bisa di terima segampang itu buat market luar ?
ENGLISH
Do all brands have to collaborate with foreign brands to be accepted by the public? And also vice versa? Can local brands be accepted that easily by the foreign market?

YURINO :

Bahasa Indonesia
Waduhhhh.......agak berat tuhh jawabnya. Kalo dua brand sama sama welcome, udah di kenal sama banyak orang, kali bisa yaeh!. akan ngebuka pintu baru buat product dan chance baru kali niatnya collaborasi. kalau mau lihat negativenya...... Jangan di liat dulu dehh, HAEHAEAEHEAHAE 

ENGLISH
Wow.......it's a bit hard to answer. If two brands are equally welcoming, already known by many people, maybe it's possible!. It will open new doors for new products and opportunities for collaboration. If you want to see the negative side...... Don't look at it yet, HAEHAEAEHEAHAE

IAMRAN :

Bahasa Indonesia 
yaeh ngergti kok indonesia local sneaker produksi / local brand  masih baru dan masih harus banyak belajar.  Kalo buat elo viewnya gimana Mikhael  ?  
ENGLISH
Yeah, I understand, Indonesian local sneaker production/local brands are still new and still have a lot to learn. What do you think, Mikhael?

MIKHAEL :

Bahasa Indonesia 
Menurut gue kalo collabs sama brand luar . menurut gue bisa jadi contoh buat brand lain yaeh.
ENGLISH
In my opinion, collabs with foreign brands. I think it could be an example for other brands.

IAMRAN :

Bahasa Indonesia 
jadi positive yeah , elo ngelihatnya 
ENGLISH

So positive yeah, you see it

MIKHAEL : 

Bahasa Indonesia 
kalo ngomong sales itu jualan yeah ada factor " X "  bisa success terserap atau tidak. Tetapi, kalo collabs mustinya bagus yeah outcomenya.

Kalo gue personaliy, gue lebih pengen liat gimana exekussi cara mereka melakukanya di marketing dan productnya. Dari sisi design pasti punya warna masing masing kan di brand dan dari situ gimaan mereka bisa collabsnya. Akan bisa juga keluar menarik produknya. Tergantung juga collabsnya bisa apa dan batasannya untuk collaborasi. Apalagi kalau brand luar yang di collabs sama local, Pasti juga punya supposrt system yang lebih bagus, bisa dari produksi juga atau marketing style mereka.

ENGLISH

When it comes to sales, there's an "X" factor that determines whether a brand is successful or not. However, collaborations should have good outcomes.

Personally, I'd rather see how they execute their marketing and product offerings. Design-wise, each brand has its own distinct style, and that's how they collaborate. It can also be interesting to see the product. It also depends on the scope of the collaboration and the boundaries of the collaboration. Especially if a foreign brand collaborates with a local brand, they'll definitely have a better support system, whether it's in terms of production or marketing style.

IAMRAN :

Bahasa Indonesia 
Wahhh, udah hampir 1 jam setengah  nih kita seru berdiskusi.gue tau kalian pasti sibuk dan gue take much of your time. menrik nih masukan masukan view dari kalian. thank you so much for your time dan inputnya. buat orang yang intrested dengan sneakers dan pengen tau lebih bakal bisa mendalami percakapan kita mengenai footwear industry specially dari mata lokal yeah di waktu sekarang-sekarang ini. Karena dengan inut input kalian membuka wawasan buat kita dan seperti gue as a dokumenter sneakers  di tunjukan bagus dan ngak bagusnya yang sedang terjadi di local scene dan how things grow and what needs to be push and appreciate, itu yang gue dapeting dan harus ke expose.Sekali lagim  thanks guys for your time and sharing your knowledge, i hope to see you around and chat more  in the near future!.

ENGLISH

Wow, it's been almost an hour and a half since we had an exciting discussion. I know you guys must be busy and I took a lot of your time. This input and views from you are interesting. Thank you so much for your time and input. For those who are interested in sneakers and want to know more, they will be able to deepen our conversation about the footwear industry, especially from a local perspective, yeah, at this time. Because by following your input, it opens our insights and like me, as a sneaker documentary, it shows the good and bad things that are happening in the local scene and how things grow and what needs to be pushed and appreciated, that's what I get and must be exposed. Once again, thank you guys for your time and sharing your knowledge, I hope to see you around and chat more in the near future!