DOCUMENTATION : Adidas Instalation
Location : Senayan City
Bahasa : Indonesia
Selagi saya ke acara JSD, Tidak taunya Adidas mengadakan instalment di atrium bawah Mall ini selama 4 hari. menurut saya mereka buka booth ini tidak termasuk di JSD tetapi mencoba mendapatkan traffic acara JSD itu untuk mengekspose product2 mereka.
Di instalment Adidas, ada product2 "Adicolor " , " Prophere"," EQT ". Ada grafiti artist yang sedang membuat meural, ada juga seperti photo area di mana orang bisa photoshoot buat social media.
yang lucu juga ada prosotan di bikin di instalment ini. sayangnya selama saya muter2 ke sana tidak di curate dengan baik, orang yang membantu memakai baju uniform adidas malah duduk2 saja dan tidak menjelaskan product, makanya agak sepi dan orang lebih memilih langsung naik ke atas untuk acara JSD dan tidak hang out lama di acara ini.
saya menelepon beberapa teman di Adidas Indonesia minta info mengenai apa acara adidas ini. tidak taunya bakal ada 1 hari acara di mana salah satu owner " Patta " akan mengobrol mengenai street wear di hari akhir 4 hari acara.. sayang menurut saya, sudah book tempat di atirum mall coba display sepatu2 adidas yang rare atau barang2 yang mereka display lebih buat mengcapture market dateng dan mengexplore lebih. anyway, semoga adidas indonesia tidak kapok dan bikin instalment2 keren dan di curate lebih baik lagi kedepanya.
Language : English
As l was traveling to Jakarta Sneaker Day event at senayan City Mall, i just realized Adidas did install installation at the downstairs atrium at the same Mall for 4 days. in my opinion they open this booth not included part of JSD(jakarta Sneakers Day) but try to Tap / get traffic JSD's event to expose their product2 to the sneakers market.
In the Adidas installation, there are product2 "Adicolor", "Prophere", "EQT". There are graffiti artist making meural, there is also a photo area instalment where people can make photo for social media.
the funny thing is that there is Slides made in this installation. unfortunately during the time I was there, there was not well-catered. people who helped wear Adidas uniforms sat all the time and if they did stand up they walk and just talk to their friends and did not explain the product at all, so rather quiet in the adidas area and people prefer to go upstairs for the JSD event and not hang out long at this event.
I called some friends at Adidas Indonesia to ask info about what this adidas event is all about. they say, they will have 1 day event where one of the "Patta" owners will talk about street wear in the final day of the 4 days of the event . In my opinion, Adidas had book a place at the atirum mall at least try display the rare adidas shoes such as The EQT line from Community or items they display more create for thea market to come and explore more. anyway, hopefully adidas indonesia will not give up and make more installment and curate it better in the future.
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