Indonesia

IamRan di undang oleh New Balance Indonesia untuk menghadiri Grey Day.

Jujur, dikira saya , acara yang di Senayan City waktu lalu adalah acara grey daynya. tidak taunya , acara kemarin adalah pre- event.

Acara Grey day tahun ini sangat megah dan bisa di bilang sangat seru. saya di kasih full access untuk bisa mendokumentasikan acara ini, dan saya sangat puas untuk meliputnya.

Acara di adakan di area fountain Plasa Senayan. ini acara di buat outdoor. Acara di mulai jam 18:00PM. Tamu harus memakai sepatu NB. saya hadir agak pagian karena mau mendapatkan stock shoot sebelom acara di mulai. setiap orang masuk di check , karena invitation only dan sekali lagi, harus memakai sepatu New Balance. di area acara yang luas ini di gelar karpet besar sekali di 4 sisi yang tertulis "GREY DAY ". 4 area tersebut terbagi, dari stage performance area, bar area, food area, sitting and scootering area.

Tamu yang di undang di kasih voucer masuk untuk bisa di tuker dengan makanan dan minuman, selagi acara belom mulai tamu juga bisa duduk2 di bean bags yang ada di area bar. banyak saya liat dari umur muda sampai tua pada seru juga bermain scooter yang di sedian untuk mengelilingi 4 sisi. sekitar jam 630, saya bisa lihat tamu pada berdatangan untuk mensupport acara ini, dari cari makan, minum di bar dan juga networking. acara agak tertunda dikit karena ada rintik rintik kecil , tetapi tetap berjalan.

banyak artist penyanyi mengisi acara , dari Dj muklay untuk membuka acara.Setelah itu Aditiyalogy menyanyikan beberapa lagu + Eros Tjokro yang menyanyikan R&B , Ardhito pramono ,dan sebagai main event, Maliq & the Essential sebagai big bang. setelah itu Dj Vinodi & Awan menutup acara celebrasi Grey day.

Acara ini sangat seru sekali menurut saya dan sangat mengangkat level Retail experience, seperti acara brand skate shoes (vans) yang saya liput beberapa bulan lalu.Saya liat brand retail sekarang sudah mulai gempar mengedukasikan dengan experience experiene yang seru dan sangat memuaskan untuk activation masing masing.
Congrats team New Balance Indonesia untuk membikin acara experience ini

see you on the next event.

( click di "read more " untuk melihat dokumentasi photo photonya )

English

IamRan was invited by New Balance Indonesia to attend Grey Day.

Honestly, I thought the event at Senayan City last time was the grey day event. Unexpectedly, yesterday's event was a pre-event.

This year's Grey Day event was very grand and could be said to be very exciting. I was given full access to document this event, and I was very satisfied to cover it.

The event was held in the fountain area of Plasa Senayan. This event was made outdoors. The event started at 18:00PM. Guests must wear shoes NB. I arrived a bit early because I wanted to get a stock shoot before the event started. Everyone was checked in, because it was invitation only and once again, had to wear New Balance shoes. In this large event area, a very large carpet was rolled out on 4 sides that said "GRAY DAY". The 4 areas are divided, from the stage performance area, bar area, food area, sitting and scootering area.

Invited guests were given entrance vouchers to be exchanged for food and drinks, while the event had not yet started, guests could also sit on the bean bags in the bar area. I saw many from young to old who were also excited to play the scooters provided to go around the 4 sides. Around 6:30, I could see guests arriving to support this event, from looking for food, drinking at the bar and also networking. The event was slightly delayed because there was a small drizzle, but it continued.

Many singer artists filled the event, from Dj Muklay to open the event. After that Aditiyalogy sang several songs + Eros Tjokro who sang R&B, Ardhito Pramono, and as the main event, Maliq & the Essential as Big Bang, to close it off , DJ Vinodii and Awan closed the event for the Grey Day 2025. This event was very exciting in my opinion and really raised the level of Retail experience, like the skate shoe brand event (vans) that I covered a few months ago. I see that retail brands are now starting to be more excited about educating and very satisfying experiences for each activation.

see you on the next event.

(click on "read more" to see the photo documentation)