
DOCUMENTATION : NEW-ERA 59fifty Day
Location : Kemang Cage, Kemang, Jakarta
Location : Kemang Cage, Kemang, Jakarta
Indonesia
Iam.Ran di undang untuk hadir di acara New Era 59FIFTY Day yang ke 71 di indonesia.
tema Kali ini adalah " The Fitted Family " dan di adakan di Batting Cage .
sekedar edukasi buat yang tidak tau New Era 59FIFTY® sangat ikonik dan berpengaruh di dunia sports dan pop culture sejak era 1950an. mereka menginformasikan ke saya , Tahun ini NEW ERA menghadirkan lima siluet topi 59FIFTY®, terlengkap dalam sejarahnya. buat para pencinta Topi, brand New Era sangat di kenal sebagai topi yang nyaman dan menjadi topi Official buat MLB dan olahraga lain. Tidak cuma sports New Era juga main di kalangan Sub Culture, yang menjadikan salah satu accessories yang must have untuk mengcomplitkan buat Style outfit.
Diacara kita bisa melihat mereka merangkul semua komunitas, dari hip hop, Kpop, fashionista, sampai dan mengedukasikan dengan baik produk- produk mereka, karena mereka sangat percaya dengan kekuatan komunitas Brand New Era akan lebih solid di Indonesia. Pas saya datang , acara baru saja mulai dan bisa terlihat supporter New Era banyak dan hadir merayakannya, acara di mulai dengan penjelasan collection mereka yang baru dan kerennya juga mereka membikin Wall of Display collector item yang sangar dan ada informasi penjelasan dimana topi -topi yang di display ini ada historicalnya.
Tamu di suguhkan Minuman dan Makanan Ringan, dan acara juga di isi dengan Dj yang membawa Hype seru. Bilama Tamu mau custom embroidery, New Era membawa mesinnya untuk Tamu bisa dapat free melakukanya.
Banyak juga yang hadir merinteraksi dingan activasi Baseball. Tamu dari yang muda sampai tua bisa merasakan Melempar bola seperti pitcher atau batting baseball yang di temani dan di ajarin oleh para coaches. di bagian veranda acara juga ada Photobooth , tamu bisa di photo dengan beren New Era yang besar dan mengcapture moment. yang saya anggap menarik , New Era mengait pembersih Topi dan juga bisa Bent / Shaper their New Era Cap untuk lebih melengung bilama tidak suka Flat Brimnya.
sayangnya saya tidak bisa sampai malam untuk meliput karena saya harus berbagi acara meliput. tetapi menurut saya acara ini sangat suksess dan seru sih! dari tamu yang hadir , dan activation yang mereka lakukan, sangat bagus. Congrats kepada team New Era Indonesia untuk activasinya .
( click di "read more " untuk melihat dokumentasi photo photonya )
English
Just for education for those who don't know New Era 59FIFTY® is very iconic and influential in the world of sports and pop culture since the 1950s. They informed me, this year NEW ERA presents five silhouettes of 59FIFTY® hats, the most complete in its history. For hat lovers, the New Era brand is well known as a comfortable hat and is the Official hat for MLB and other sports. Not only sports, New Era also plays in Sub Culture circles, which makes it one of the must-have accessories to complete your Style outfit.
At the event we can see them embracing all communities, from hip hop, Kpop, fashionistas, to and educating their products well, because they strongly believe in the strength of the Brand New Era community will be more solid in Indonesia. When I arrived, the event had just started and I could see many New Era supporters and they were there to celebrate it, the event started with an explanation of their new collection and the cool thing is that they made a Wall of Display collector item that was cool and there was information explaining where the hats on display had historical value. Guests were served drinks and snacks, and the event was also filled with a DJ who brought exciting Hype. If guests want custom embroidery, New Era brings its machine so guests can do it for free.
Many also attended to interact with the Baseball activation. Guests from young to old could feel Throwing a ball like a pitcher or batting baseball accompanied and taught by the coaches. On the veranda of the event there was also a Photobooth, guests could be photographed with a large New Era brim and capture the moment. What I found interesting was that New Era hooked up a Hat cleaner and could also Bent / Shaper their New Era Cap to be more curved if you don't like the Flat Brim. Unfortunately I couldn't cover it until the evening because I had to share the event coverage. but in my opinion this event was very successful and exciting! from the guests who attended, and the activation they did, it was very good. Congratulations to the New Era Indonesia team for the activation.
(click on "read more" to see the photo documentation)
Special thanks : Joshua Prakoso for inviting me to the New Era Event anda allowing + giving access to do my thing.












































































































































































































































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