Iam Ran was invited once again to attend and document Urban Sneaker Society event. we know that everytime they do their event, it an event to go to cause its a measuring stick for Indonesians
market and trend.its always a 3 days event, i came on Friday and Saturday.
my expectations for this end of the year event was a bit high , and i was blown actually . from how refine the event was held. i know ive been to many USS event, and im comparing it to the last one. this one was so good, USS did close this year well. i was hassitated cause the front entrence , where people can buy tickets and queueing was just simple, and as we enter, we are greated with the concpet of pattern of Local Artist. USS supported Suanjaya Kencut to throw down the front area with cool motives and in my opinion. it set a good tone visually of whats coming.
as we enter the Event, we are greated with many booth that are visually pleasing, i can tell all of them put 110% on the design of their booth, and we can see alot of them doing activations and educating the people who came. Local and Internationals brand in my opinion were is the same level for visual.
the flow for people to walk, gang way was the right size, not to big that it has big spots for photography. they make one way so they can control it well and all tenant can get the view from the people that came.
i came to the event around 3pm and stayed till 9pm. Usually Friday event are not as strong as weekend. ive seen event as well in JCC, if it rains, it can stop people coming to the event. The event traffic was ok , it did rain heavy, and yet people still come to this event. i dont know about traffic to sales conversion rate looks like for all the tenant, but for photography / documenting's, in my opinion, the traffic and the vibe was good.
regarding areas, USS took HALL - A and HALL - B, Just ike last year. in Hall A, there were premier brands that took this, and for sure all brand in this area did their booth crazy oon their design. in this area,there is a stage area as well for music performance.Between both HALL, there is this corridor, that display museum piece Jerseys and vintage Foot Ball Cleats.in fashion , specially in Indonesia. Football jersey are in fashion, local shoe designer , many design casual football shoes too tap in to the culture. HALL - B , have many rows of different genre, from local apparel, reselling sneakers, selling watchs, women clothing, Accessories, Trifting , half basket ball Court, full on Paddle court and Food area. if you see my doc, most of the time, all corridors are mostly fill with people window shopping or even buy stuff. i know my blog is suppost to be bias on sneakers, but lately the sneakers culture / selling and the scene itself , is slowing down drasticly. i see many reselling telling me that they are having kind a hard times a bit, and most of them i see not only sell sneakers , but they sell other things too that might not supposrt sneakers culture. such as Labubu's , or other things. its kind a sad, but i guess they just have to ride the down wave , till the next big wave can bring them up again.
conclusion, from my point of view, i think the culture itself in Jakarta are still healty, and USS in the end of the year help to mainta for next year. but that doesnt mean its ok, we know the sneaker scene had slow down around the world. we ( people that are in the culture and can make a difference still need to educate and push so in Jakarta dont totaly go titanic
check my photo documentation for more about this event
(Click "read more" to see more documentation photos)
*Special Thanks : to Ony for inviting me to the event and giving me full access to document the event. as you told me, this is your last project with USS, im speechless.
just wanna let u know, i dedicate this 2 days Documentation USS for you brother ! hope you like it.
