DOCUMENTATION : The Locker

Location : Plaza Semanggi , Jakarta

Indonesia

Iam.ran akan balik ke sejarah di artickle kali ini.

Selama ini saya meliput culture sneakers di indonesia sudah mencapai puncak dan sangat update dari sisi mata saya, tapi tidak begitu sering mengangkat article history lama, di mana salah satu scene atau era mulai sneaker culture di Indonesia. Jadi maka itu saya berpikir untuk melihat balik dan mencari tahu waktu-waktu sneakers culture masih di hitung gerakan underground dan tidak komersial seperti sekarang. memperdalam untuk data siapa aja orang- orang yang membangun culture sneakers di indonesia dulu visioair2 yang menaruh bata-bata dan membangun culture yang yang bermain sneaker retail atau resell di masa itu.

Salah satu nama yang sering bergema adalah toko yang sering di angkat dan toko ini menjual sneaekrs di era lama, para sneakers collector sudah tidak asing lagi. toko yang saya maksud ini ada di Plaza semanggi di masa itu yang bernama " The Lockers ".

toko tersebut adalah salah satu toko yang mengadopsi culture reselling business di era era pertama sneaker culture ada . tidak cuma itu, toko ini membangun dan mengedukasi anak muda yang sekarang bisa di bilang membantu mengadopsikan culture generasi berikut yang berkereasi di culture sneakers.

kayak nama yang tidak asing Aji Handoko, atau Soni dean, mereka adalah student2 dari tempat tersebut. semakin dalam saya mengulik, akhirnya saya bertemu dengan visioair yang membuka toko Locker. dan akhirnya saya bertemu dan berteman dengan pendiri Locker .

Di article ini saya mau mengangkat dan interview old school player Reinier dan Arno , visionairies / salah satu pionere yang membuka toko reselling sneakers dan culture streetwear di era early early 2000. yang di mata general adalah cuma sebagai sepatu olahraga, tidak sebagai lifestyle seperti sekarang.

menurut saya mereka mereka inilah yang hebat, visionairies yang sangat raw dan mencintai lebih ke culturenya.

untuk para reader yang intrested, ini adalah sedikit short interview bersama Bro Reinier dan Bro Arno.

( click di "read more " untuk melihat dokumentasi photo photonya )

English

Iam.ran will return to history in this article.

So far, I have covered sneaker culture in Indonesia, which has reached its peak and are updated from my point of view. I don't often cover old history articles, where scene or era where it began with sneaker culture in Indonesia. So that's why I thought to look back and find out when sneakers culture was still considered as underground movement and not as commercial as it is now.

to deepen the data on the people who built the sneaker culture in Indonesia / Visionairies who put some of the bricks and built the culture who played sneaker retail or resell at that time.

One of the names that often resonates is the shop that are often picked up in the ears of sneakers enthusia, shop that sells sneakers in the old era, the sneakers collector is no strange.

The store I mean was at Plaza Semanggi at that time called "The Lockers".

One of the stores that adopted the culture of sre-elling business in the era of the first sneaker culture to exist. not only that, this store builds and educates young people who can now be said helped adopt the culture of the next generation who are creative in culture sneakers.

with out this store like the familiar name Aji Handoko, or Soni dean, they are students from that place. the deeper I explored, finally I met visioair who opened a Locker shop. and finally I met and befriended the founder of Locker.

In this article, I interviewed Reinier and Arno, visionairies, one of the pioneer stores that opened a reselling sneakers and culture streetwear shop In the early 2000s, an era when sneakers were still considered underground movement because sneakers in general eyes were just sports shoe in indonesia, not as a lifestyle like now.

In my opinion, they are one of the visionaries who are very raw and love their culture more. this is one person to know if you love the sneaker scene.

for interested readers, this is a short interview with Bro Reinier and Arno Arno.

(click on "read more" to see the photo documentation)

IAM.RAN
Indonesia

Hai Bro Arno & Bro Reinier, sedikit cerita dong mengenai era " The Locker "

Seperti Nama kenapa lockers ? Tahun berapa di buka , Apakah visionnya toko tersebut ? Kenapa di bukanya di situ ?, Siapa aja pendirinya? Dan kenapa lockers di buat ? Teamnya lockers di masa itu siapa saja. Bisa share culture di era itu seperti apa ? Dan gimana market sneakers ?Collection2 di toko bisa infoin ngk apa aja kira2 ? Bisa share beberapa cerita2 kejadian yang keren , yang aneh, yang mengesankan , dan kejadian buruk yang terjadi di toko tersebut ?. Di era tersebut, adakah toko2 lain ? Dapet sepatu- collection bagaimana ? Apakah beli dari luar atau jadi agent ?.

Hehehehe, sorry kalau langsung di bombardir dengan petanyaan2, gue intrested banget dan pengen elo pada cerita buat kita bisa tau dan belajar.
English

Hi Bro Arno & Bro Reinier, please tell me a little about the era of "The Locker"

Like the name why lockers? What year was it open? And finally closed? What is the store's vision? Why was it opened there? Who were the founders? And why are lockers made? The team of lockers at that time was anyone. How can you share the culture of that era? And what about the sneakers market? Collections at the store can you tell me anything about it? Can you share some of the cool, weird, memorable, and bad things that happened at the store? In that era, were there other stores? How to get the shoes - collection? Do you buy from outside or become an agent?

Hehehehe, sorry if I immediately bombarded you with questions, I'm really interested and want you to tell the story so we can know and learn.

ARNO

Indonesia

awal ide locker itu dari pas g kuliah di Canada - karna disono banyak foot locker - nah karna g demen NBA dan pernah kebetulan pas tour stadium masuk ke locker pemain. jadi sebelum ganti logo ke tulisan (The Locker - dibuat aja bang Aji) sebenernya logonya orang duduk di locker pemain sambil pegang sepatu Nike. Locker buka 2005 pas g balik dari Canada - jadi awalnya locker itu cuma g dan 1 lg namanya bejo. tapi bejo ga pernah setor modal jadi jujur g dulu emang cari partner. tiba2 out of nowhere datenglah 1 Cina beserta rombongan sirkus (namanya Reinier, Sony, Albert, sapa lg ya lupa g, kayanya andre silet). tiba2 Suhu Rein menawarkan masuk dan kebetulan karna knowledge luar biasa doi ya emang cocok pada pandangan pertama. jadi awal Locker ya g, Rein, Sony (3 ini) terakhir2 datenglah Dini, Gonjel, andre silet, dan elton. sebenernya yang kerja cuma 4 orang yang lain bantuin tanpa pamrih tiap hari jadi tempat nongkrong. dulu visi dan misi simple, dapetin sepatu2 aneh karna jaman dulu ga ada sneaker shop kaya sekarang (isi sport station ya tau lah). dan dulu jujur g ama rein suka banget nike jadi memang focusnya lebih ke nike holic lah, whatever nike. cara marketing dulu sih susah banget ga ada social media (adanya koran lampu merah), jadi jujur word of mouth dan karna sepatu2 kita aneh2 (alias setengah legal) toko kita terkenal sampe ke singapore , dan belanda. kalo ngomong grail sih jujur - semua nike sb yang sekarang jadi ga jelas harganya , adidas (swarovski, beastie boys, etc) semua nike ga jelas yang pernah di ban hahaha, kebanyakan jujur (intinya kalo tau harganya kaya sekarang, kita ga akan buka toko, kita taro di brankas smua). tutupnya sih simple; Sony jadi orang terkenal, gonjel jadi orang terkenal, rein jadi pengacara kondang, dan saya jadi bapak rumah tangga.

English

The initial idea of the locker came from when I was in college in Canada - because there were so many foot lockers there - because I really like the NBA and once happened to enter a player's locker when on a stadium tour. so before changing the logo to writing (The Locker - just made it bro Aji) actually the logo is a person sitting on a player's locker holding Nike shoes.The locker was opened in 2005 when I returned from Canada - so at first the locker was only G and one more called Bejo. but Bejo has never deposited capital, so to be honest, I used to be looking for a partner. suddenly out of nowhere came 1 cina and a circus troupe (the names were Reinier, Sony, Albert, who else forgot g, like andre razor). Suddenly, Temper Rein offered to enter and coincidentally because of his extraordinary knowledge, he did indeed match at first glance. So Locker starts, OK? G, Rein, Sony (these 3), finally Dini, Gonjel, Andre Silet, and Elton. actually there are only 4 other people who work selflessly helping each day so it's a place to hang out. In the past, the vision and mission were simple, getting strange shoes because in the old days there were no sneaker shops like now (filled with sports stations, you know). and in the past, to be honest, neither Rein really liked Nike, so the focus was more on Nike holic, whatever Nike. In the past, the marketing method was really difficult without social media (there was a red light newspaper), so to be honest, word of mouth and because our shoes were strange (aka semi-legal) our shop was well-known to Singapore and the Netherlands. when it comes to the grail, to be honest - all nike sb now is not clear on the price, adidas (swarovski, beastie boys, etc) it's not clear that all nikes have been banned hahaha, most of them are honest (the point is if you know the price like now, we won't open a shop , we put it in the safe all). the lid is simple; Sony became a famous person, Gonjel became a famous person, Rein became a famous lawyer, and I became a housewife.

IAM.RAN
Indonesia
Wow, jadi mulainya seperti itu, keren juga yeah.

English
Wow amazing, so it started like that, thats cool

REINIER

Indonesia

meneruskan omongan Arno,

Jelas culture sneakers belum terbentuk, susah jualnya trus orang juga belum aware banget, mungkin itu di era ya sepatu cuma sepatu aja nothing special, ngga perlu biaya lebih, ya Sneakers waktu itu ngga dipandang sebagai bisnis yang bagus lah . Toko kan semacam reseller jadi ya kita jual nike, adidas, new balance, bape dll. Ya dulu memang banyak lah cerita seru cuma mending diceritain lewat omongan sambil ngopi ya, heheheheh

English

continued Arno's talk,

It's clear that the culture of sneakers hasn't been formed yet, it's hard to sell them and people aren't very aware either, maybe it was during the era that shoes were just shoes, nothing special, didn't need to cost more, right? Sneakers at that time weren't seen as a good business. Stores are a kind of reseller, so we sell Nike, adidas, new balance, bape, etc. Yes, in the past, there were lots of exciting stories, but it's better to tell them through talking over coffee, okay, heheheheh

IAM.RAN
Indonesia

Di era kalian apakah banyak toko2 yang melakukan sama seperti kaliain ?
English

In your era, were there many shops that did the same as you?

REINIER

Indonesia

Di era gue paling my shoes, koopa, max footurama, ada juga tuh 1 toko di menteng yang carry kikstyo dan parra cuma gue lupa namanya

English

In my era, my shoes, koopa, max footurama, there was also a shop in Menteng that carried kikstyo and parra, but I forgot the name

IAM.RAN
Indonesia

Di era kalian, gimana dapetin sepatu? apakah kalian jadi agent buat brand2 tersebut apa buy dari luar dan reselling ?

English

In your era, how did you get shoes? Are you agents for these brands or buying from outside and reselling?

REINIER

Indonesia

Gerilya om, gue suka challenge diri gue sendiri dengan modal seimprit gimana gue bisa dapet sb dll so gue ke taman puri ng cari sepatu disana trus gue trade dengan reseller sneakers di aussie, jepang dan hongkong, gue bilang itu artnya dulu ya, jadi ada kepuasan pribadi

English

Guerrilla uncle, I like to challenge myself with as little capital as I have, how can I get sb etc. So I went to Taman Puri to look for shoes there, then I traded with sneakers resellers in Aussie, Japan and Hong Kong, I said that meant that first, so there was satisfaction. private

IAM.RAN
Indonesia

Bisa share sedikit cerita2 seru ngak di era itu ?

English

Can you share some exciting stories from that era?

ARNO

Indonesia

Dulu yang punya Limited Edition Singapore setiap ke Indo beli Jordan kids buat anaknya.

Barang- barang goib jaman dulu gila deh kita semua ada dan barang ngalir gitu aja seperti yang kayak tadi gue bilang, dari rare Adidas Beasty Boys, dan lain2. lucunya barang2 ajaib di toko kita lempar dan ngak begitu kita pedulikan karena kadang2 kita kira fake, tetapi pas kita ikutin di media, ngak taunya barang2 rare buat aucution dan sampe keluar di crooked tongues

English

In the past, those who had Limited Edition Singapore, every time they went to Indo, bought Jordan kids for their children.

Goblin stuff from the past was crazy, we all have it and stuff just flows like what I said earlier, from the rare Adidas Beasty Boys, and others. the funny thing is the magic items in the shop we throw away and we don't really care because sometimes we think they are fake, but when we follow them in the media, we don't know rare items for aucutions and they come out on crooked tongues

IAM.RAN
Indonesia

Gimana sekarang, menurut elo landscape culture sneakers or retail ?

English

How about now, according to you landscape culture sneakers or retail?

REINIER

Indonesia

Untuk sekarang , menurut gue , kalo untuk comete susah sih karena sekarang landscapenya udah ngak kayak dulu, udah bukan buat community, tapi udah jadi komoditas.
tapi gue agak ada mix filling, happy and sedih missing the good old days.

personaly gue udah mentok di sepatu WKWKWK,
cuma dulu susah banget cari sepatu dan sekarang gampang banget nyari barang

English

For now, in my opinion, it's difficult to comete because now the landscape is not like before, it's not for the community, but it's become a commodity.

but I rather have a mix filling, happy and sad about missing the good old days.

personaly, i think i had enough of , hahahahah

but im amaze, before it was so hard to find them, nowdays were flooded by it

ARNO

Indonesia
kalo dari personal gue , sekarang happy karena marketnya jadi gede bener, tapi ya jujur antara yang collecting ama flipper ya ujung-ujungnya duit, jadi kalo gue pribadi udah males

gue setuju sama Reinier , antara happy dan sedih kayak rada miss that good old days.

sekarang sih udah puyeng ama resell, banyakbener dan yang fake dan yang bener udah rancu, menurut gue doing what you like dan bikin trend sendiri is the next thing dan gue appreciate the hustle specially para reseller sekarang.

English

Personally, I'm happy now because the market has gotten really big, but to be honest, between those collecting and flipper, in the end it's money, so I personally am already lazy.

I agree with Reinier, being happy and sad is like a bit of a miss that good old day

now I'm already confused with resell, there are lots of real and fake ones and the real ones are already confused, in my opinion doing what you like and making your own trend is the next thing and I appreciate the hustle specially the resellers now.

ARNO

Indonesia
Ini yang jadi contravesi ,Nike Air Trainer 3 III Premium Optimus Prime Transformers

di waktu itu

English

this show was contravesial, Nike Air Trainer 3 III Premium Optimus Prime Transformers

at the time

IAM.RAN
Indonesia

contraversialnya kenapa ?

English

what was so contraversial about it ?

ARNO & REINIER

Indonesia

kami dihubungi oleh pihak nike, karena sepatu tersebut masih dalam produksi sampel dan belum rilis, tetapi pada saat sepatu tersebut diekspos di media dan mereka ingin tahu bagaimana mereka mendapatkannya dan cukup storynya di ceritain sampai sini aja sisanya pas ngaffe - heheheh.

English

we were contacted by Nike , cause the shoes were still in sample production and not yet release, but at the time the shoe was exxposed in media and they want to know how they got it and lets just end the story there will tell later when we have coffee or something - heheheh .

IAM.RAN
Indonesia

Dengan adanya kalian sebagai visionairies, gue boleh nanya ngak kira2 kedepannya trend apa yang akan menjadi hip seperti kalian melihat sepatu ?

English

With all of you as visionaries, I can ask, what are the trends that will be as hip as you see shoes in the future?

REINIER

Indonesia

sekarang gue main di Topi, wakakakaka,

menurut gue the next seperti sepatu adalah topi, karena topi universal banget, semua bisa pake.

dan gue mikir topi melengkapi baju dan sepatu dan gue bisa bercerita outfit gue

English

now I play in Hats, wakakakaka,

In my opinion, the next thing like shoes is a hat, because hats are really universal, everyone can wear them. i think hat complement my cloths and shoes. it can tell the story what im wearing.

ARNO

Indonesia

Gue udah ngak mudeng , Jujur. kaya tiba2 sepatu karet Astroboy bisa trendy, menurut gue dunia udah gila - hahahahahha nanti kalo Sony makan karet pake omellet, bisa aja jadi trendy - heaheahae

English

I dont follow trend lately, to be honest. it's like suddenly Astroboy rubber shoes can be trendy, I think the world has gone crazy - hahahahaha. later if Sony eat rubber with omellet, can be trendy - hahahhaha

REINIER

Indonesia

Sepatu di kasih Darah bisa trendy - hahahahaha

English

shoes that is injected with blood can be trendy - heahaeheah

IAM.RAN
Indonesia

terima kasih banyak Bro Reinier & Bro Arno telah memberi saya waktu untuk wawancara,sorry kalo gue malem2 bombardir dengan banyak nanya2, karena suatu kehormatan untuk berbicara dan berbagi pengetahuan dengan visionairies

English

thank you so much Bro Reinier & Bro Arno for giving me the time to interview, sorry if i ask you so much question late at night , and its an honor to talk ad share knowledge with visionairies.

ARNO

Indonesia
sama2 bro

English

same to you too

REINIER

Indonesia

ngak ada masalah bro, terima kasih juga

English

not at all bro, thanks as well

PHOTO - PHOTO The Locker .
Photos provided by Reinier Mayas