Bahasa : Indonesia

Iam-Ran di undang untuk datang ke acara release artist Indonesia berkolaborasi pertama kalinya di dunia dengan brand New Era Hat. Acaranya di mulai jam 4 sampai jam 7 di mall kota kasablanka. Sebagai dokumenter sneakers , acara ini sangat berbeda dimana product yang di release adalah Topi. Jujur, saya tidak mengikuti trend topi, tetapi keliatanya product topi adalah product yang sangat di minati dan ada komunitasnya yang besar seperti komunitas sepatu.

Topi adalah salah satu accessories yang sangat di minati di culture hip hop dan street fashion wear. seperti sepatu, ada kolektor - kolektor juga dan topi limited edition yang di release di waktu waktu tertentu. Pas saya datang, acara baru saja di mulai dan artist grafiti muklai sedang di interview. Setelah acara interview selesai, hip hop artist local dan DJ Indonesia mengisi acara selagi tamu mengenjoy product2 yang di sediakan di toko. Banyak sekali orang beli product- product New Era saya liat dan communitas Topi pada hadir, hype streat wear culture fashionista dan HipHop pada datang untuk mengexperience activasinya. Selagi waktu buka(06:00Pm) ada break sebentar ,tamu di siapkan cemilan buka puasa dan setelah buka selesai, acara mulai lagi dengan rapper Indonesia mengisi vibe.

menurut saya acaranya seru dan ramai sekali

Congrats kepada New Era dan Muklai, semoga ini membuka buat artist lokal dan communitas di indonesia bisa lebih berkreasi lagi dengan platform topi.

check full dokumntasinya guys !

( click di "read more " untuk melihat dokumentasi photo photonya )

Language : English

Iam-Ran was invited to come to the release event for Indonesian artists to collaborate for the first time in the world with the New Era Hat brand. The event starts at 4 to 7 at the Kota Kasablanka Mall. As a sneakers documentary, this event is very different where the product released is a hat. To be honest, I don't follow the hat trend as much, but it seems that hat products are very much in demand and there is a large community like the sneaker community.

Hats are one of the most popular accessories in hip hop culture and street fashion wear. Like shoes, there are collectors too and limited edition hats that are released at certain times. When I arrived, the event had just started and Muklai the artist was being interviewed. After the interview was over, local hip hop artists and Indonesian DJs filled in for the event while the guests enjoyed the products provided at the store. I saw lots of people buying New Era products and the Cap community was present to support, som fashionistas and HipHop lovers came to experience the activation. While opening fast time (06:00Pm) there was a short break, guests are served iftar snacks and after the opening is over, the event starts again with Indonesian rappers filling in the vibe.

I think the event is fun and very lively

Congrats to New Era and Muklai, I hope this opens up opportunities for more local artists and the community in Indonesia to be even more creative with the hats platform.

Check the full documentation, guys!

(if you want to see the full documentation, click read more)

Photo by : iam.ran06

SPECIAL THANKS : Tien for inviting me to attend and let me capture the event.