IAM-RAN: DOCUMENTATION : New Balance x Foot locker " the sole ride"

Monday, 24 February 2025

DOCUMENTATION : New Balance x Foot locker " the sole ride"

DOCUMENTATION : New Balance x Foot locker " the sole ride"

Location 01 : Foot Locker, Senayan City , Jakarta
Location 02 : Margot , Panglima Polim, Jakarta

Bahasa Indonesia

Ceramix Studio dan saya di undang untuk menghadiri acara New Balance x Foot locker " the sole ride". Activation kali ini sangat lucu dan berbeda. dimana mereka mulai dengan titik point Foot locker toko Senayan City, Tamu yang di undang kira kira sekitar 70 atau 80 orang bisa mencobakan NB 1000, dari situ mereka di giring kebawah parkiran yang terbuka. dilokasi parkiran terbuka sudah di sediakan sepedah semua tipe buat tamu tamu yang hadir untuk riding bareng, dari Senayan City ke tempat acara activasi kedua, Margot-JKT di panglima polim. Rute yang di tempuh tidak begitu jauh, masih di daerah Jakarta Selatan. kira kira 20/30 menit riding santai.semua yang menghadiri dari titik pengeliatan mata saya, pada memakain sepatu New Balance dan tamu terlihat sangat senang riding sepedah yang di sediakan.

Pas sampai di titik tujuan, tamu di giring ke lantai dua , dimana bar Margot berada. di dalam tamu di kasih refreshment dan di sediakan makanan. di tahap itu , tamu juga bisa photo-photo di booth yang di sediakan sama brand New Balance + melihat display sepatu yang sedang di aktivasikan. selang acara, kita juga di sajikan komunitas break dance yang menunjukan the lastest move and groove. lucunya beberapa tamu juga di ajak kedepan untuk berinteraksi ikuti dansa yang di tunjukan.Banyak ragam atau kalangan yang datang, mulai dari fashionista, komunitas cyclist, pecinta breakdancer, model, pecinta sneakers dan media yang mendukung acara ini.

acara activasi kali ini menurut saya success dan seru.

click lebih lanjut untuk full documentationnya.

(Klik "read more " untuk melihat lebih banyak foto dokumentasi)

English

Ceramix Studio and I were invited to attend the New Balance x Foot locker "the sole ride" event. This activation is very funny and different. where they started at the Senayan City shop foot locker point. Guests (around 80 people) who were invited, could try and check out NB 1000, from there they were led down to the open parking lot. At the open parking location, bicycles of all types have been provided for guests who attend to ride together, from Senayan City to the location of the second activation event, Margot-JKT at Panglima Polim. The route taken is not that far, still in the South Jakarta area. about 20/30 minutes of relaxed riding. Everyone who attended from my eyesight was wearing New Balance shoes and the guests looked very happy riding the bicycles provided.

Upon arriving at the destination point, guests are led to the second floor, where Margot's bar is located. Inside, guests are given refreshment and food is provided. At that stage, guests can also take photos at the booth provided by the New Balance brand + see the shoe display that is being activated. During the event, we were also presented with a break dance community that showed the ultimate move and groove. The funny thing is that several guests were also invited to the front to interact and follow the dance that was being shown.there were many variety or people that came, from fashionista, cyclist community, breakdancer enthusiat, model , sneakers enthusiat and media supporint this event

In my opinion, this activation event was successful and exciting.

Click further for full documentation.

(click on " read more " to see more documentation photo)

SPECIAL THANKS : Reggy and New Balance Team +Vitra and Foot locker Team for inviting Ceramix Studio and me, and giving us access for us to document the scene

Bahsaa Indonesia / ENGLISH

People start their trip from Footlocker as the meeting point.