Indonesia

Iam Ran di Undang oleh New Balance ke acara mereka di Titik Temu SCBD area.

Nama acara adalah " Grey Day 2023" .

New Balance mengadakan privet event, acaranya di mulai jam 4 sore.

karena saya ada kerjaan dokumentasi di tempat lain, saya agak telat untuk datang mbaru sampai jam 5am. Acaranya sangat seru dan design tempatnya dan vibenya yang sangat classy.

menurut pandang mata saya, formula marketing concept New Balance menyatukan lifestyle dengan coffee shop sangat cocok buat mengedukasi market dengan produk produk mereka. Salah satu detail design yang menurut saya sangat keren di dalam acara ini adalah new balance memassang LED lights "NB Gray day 2023 " di Exterior building Titik temu, jadi para tamu dan orang2 yang jalan bisa melihat ada acara NB yang mewah. salah satu Gimic- Gimic kecil yang keren juga di acara ini yang menurut saya keren juga seperti roti burger berwarna abu abu, dan minuman2 coffe yang berwarna abu- abu jadi para tamu undangan dan KOL bisa merasakan full vibe Grey day.

didalem Coffee shop dibikinan display area buat tamu bisa melihat the future collection yang NB akan keluarkan ke market. sepatu2 seperti 2002R , 990, Apparel dan banyak silouete sepatu lain juga yang di display di area tersebut. di tengah2 acara tamu di suguhkan makanan2 snack yang cantik dan enak.

acara sangat seru, di isi dengan games, product knowledge dan Dj to end the night.

banyak anak sneaker head datang untuk melihat dan tamu VIP NB terlihat sangat senang

TERIMA KASIH KHUSUS : Tien Tamzil telah mengundang saya

( click di "read more " untuk melihat dokumentasi photo photonya )

English

Iam Ran was invited by New Balance to their event at the SCBD Area.

The name of the event is "Grey Day 2023".

New Balance is holding a privet event for viewers of their and the event starts at 4 pm.

because I had documentation work elsewhere, I was a bit late to come until 5am , but luckely the event just started. The event is very exciting and the design of the place and the vibe are very classy.

From my point of view, New Balance's marketing concept formula unites lifestyle with coffee shops, which is perfect for educating the market with the level that they are looking for , for their products price point. One of the design details that I think is very cool at this event is the new balance big LED lights "NB Gray day 2023" that are heavily Displayed in the Exterior of the building just for this event for people to see.Guests and people that walk around in the area for sure can see it. Another one of the cool little gimics at this event (which in my opinion is also cool that i like ) the gray burger buns, and gray color coffee drinks so the invited guests and KOL can feel the full emersion of Gray day vibe.

Inside the coffee shop, New Balance made a display area for guests to see the future collection that NB will release to the market. shoes such as the 2002R, 990, Apparel and many other shoe silhouettes are also on display in the area nicely for people to see and touch.

In the middle of the event guests were served beautiful and delicious snack foods.

the event was very exciting, filled with games, product knowledge and DJs to end the night.

lots of sneaker head came to take a look and the VIP NB guests looked very happy as well with the event.

SPECIAL THANKS : Tien Tamzil for inviting me

(click on "read more" to see the photo documentation)